Keyword Software

Keyword software is an absolute "must have" when it comes to web site design, search engine optimizitation and google adwords/adsense. It basically controls your sales and traffic. You can't survive in the heavy online competition unless you maximize your keywords.

Free Keyword Software

Internet Marketing News

Google Improves Control of PPC Exposure With Modified Broad Match

by Mike Fleming

If you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad. You also know what they mean and how your keywords are matched to search queries. Up until a couple of years ago, broad match meant that the key...

Do Keywords In Your Domain Matter?

by Sage Lewis

This is a question I get asked all the time. Get the final answer right here.

Inspired from this article at Search Engine Roundtable

Be sure and visit our small business news site.

Don't Let Good Content Die - 4 Ways to Keep It Alive

by Stoney deGeyter

Much like life, websites have to adapt over time. When they don't, they risk becoming stagnant, outdated, stale, and boring. As times change, so should your content. Content that was once relevant becomes irrelevant or in need of an update, old products get dumped in favor...

Adapting to a Social Media Fast

by Mike Moran

Some of you might know that I like to take Augusts off. While not completely off the grid (I still clean out my e-mail—although I don't reply much—and I still moderate comments on my blog), I don't write any blog posts (on my blog or here at Search Engine Guide), and I stay off...

Is 2011 The Year of the Social Media Bubble

by Eric Brown

Several camps are starting to chant that 2011 may well be the year of The Social Media Bubble. I would not proclaim to be able to predict the future by any means, but it sure seems more probable than not. While having little experience predicting the future, we have had an up c...

PPC Testing Made Easier with AdWords Campaign Experiments

by Mike Fleming

If you take your PPC campaigns seriously (why wouldn't you?), you're always testing. Always. It's the only way to accomplish long-term growth and gain insights that will translate into all of your other marketing channels. One problem that has been inherent since the be...

How to Ensure Your Website Gets Some Action

by Stoney deGeyter

When it comes to getting your visitors to take action, whether that be a sale, download, request, or call, it's your content that is going to either make it happen or leave people blowing in the wind like a sagebrush through a ghost town. If there is anything that all the ...

Best Buy, Orwell and Minority Report

by Sage Lewis

Best Buy wants you to tell them the moment you walk into the store.

From Marketing Pilgrim: "The "shopkick" system is designed to detect and reward shoppers just for walking into a Best Buy store. In order to accomplish this feat, consumers must download an application to th...

How to Train Your Content to Get Your Audience's Attention

by Stoney deGeyter

In my last post, I talked about training your text to "engage", "inform", "speak" (call to action), and "convert". The first step is to make sure the content doesn't overstay it's welcome. In this post, I'll provide some of the tricks you can teach your content; training i...

Properly Formatting Your Press Release for Maximum Impact - Part I

by Stone Reuning

One of the best ways to add content to your website and boost your search engine rankings is through an optimized press release. You can write about any newsworthy item going on at your company: a new product, an industry award, new hires are just a few examples.

Announcing ...

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