Keyword Software

Keyword software is an absolute "must have" when it comes to web site design, search engine optimizitation and google adwords/adsense. It basically controls your sales and traffic. You can't survive in the heavy online competition unless you maximize your keywords.

Free Keyword Software

Internet Marketing News

User Reviews As Local Activism

by Miriam Ellis

Remember the proliferation of bumper stickers hinging on doing random acts of kindness? Far longer ago than that, prophets and sages have urged us to do unto others and explained that what goes around comes around. Whether you think of it as creating good karma or giving prai...

Site Clinic: When "Free" Actually Costs More

by Jackie Baker

We've all heard the phrase "You get what you pay for" and deep down we all know it is true. But as small businesses operating on a low budget, it's easy for us to get into the habit of going for what's free when it comes to our websites. The problem is "free" or "cheap" for h...

Blogs Help Search, Search Helps Blogs

by Jennifer Laycock

One of the biggest benefits of building a blog for your company is the increased traffic that comes from new content and new search listings in the search results. In fact, extra listings in the search results is one of the best selling points if you are trying to convinc...

Comprehensive Guide to Keyword Research, Selection & Organization, Part II

by Stoney deGeyter

This is part 2 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.

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Marketing Feedback Keeps Speeding Up

by Mike Moran

Those of you who know me realize that I am a big fan of feedback. The very title of my book Do It Wrong Quickly is a snarky way of saying that most of what we do is wrong, and that only by looking for feedback from customers can we realize what is wrong and what actually worked...

A Little Primer on Latent Semantic Indexing

by Jennifer Laycock

Ever heard of Latent Semantic Indexing? If you're a search marketer, the answer is probably yes. If you're a small business owner, there's a good chance the answer is no. That's ok...it's not a magic term that will turn your optimization efforts upside down, but it is a c...

Yahoo! Analytics Rolling Out

by Jennifer Laycock

Spotted a post by Michael Stebbins over at Market Motive about the roll out of Yahoo! Web Analytics to some Yahoo! store owners, developers and advertisers. While I'm still not a huge fan of analytics from the search engines, I (and most small business owners) are still p...

Why Social Media Outreach is the Key to Marketing in a Recession

by Jennifer Laycock

If you aren't already barricaded in your basement with a wing stove, a supply of food and water and a small arsenal, chances are good you're wracking your brain trying to figure out how your small business will weather the economic storm. The talking heads have been telli...

Comprehensive Guide to Keyword Research, Selection & Organization, Part I

by Stoney deGeyter

Achieving SEM Success Through Keyword Research

A couple years back I released a a 22-page document outlining our keyword research strategies for SEM and SEO campaigns. For the past several months I've been meaning to update it with some additional strategies and thoughts....

What Should You Expect From Your SEO?

by Stoney deGeyter

One of the hardest thing for an SEO to manage is expectations. For many SEO consultants and firms, part of closing the deal is to get the client to believe that the work they provide is going to get them "results," however that is defined. But in doing so, many of those ch...

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