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Internet Marketing News

Free roundtable briefing on affiliate marketing

E-consultancy has just published its latest Affiliate Marketing Roundtable Briefing (free to registered E-consultancy users) which covered topics such as the attribution of commissions and the policing of affiliates.

Q&A: Lenstore's Mitesh Patel on online marketing

Lenstore.co.uk is a fast-growing etailer of contact lenses that was founded late last year.

The company aims to target consumers who buy their lenses online and go to their opticians for professional care - a trend that is apparently less prevalent in the UK than other cou...

Why are affiliate marketing budgets shrinking?

New research published by E-consultancy today shows a trend towards reduced investment in affiliate marketing over the past 12 months. Why has this digital sector seemingly gone into reverse?

Announcing E-consultancy's Innovation Awards

Does the internet industry need yet another awards night? After three years of debating this question we've decided that there's a bit of a gap in the market. And this is why we’ve just announced the launch of our Innovation Awards.

Entries are now open for those clients, agencies and suppl...

It's time to end the tagging nightmares

Never has something seemingly so simple as page tagging caused so many problems.

Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commissions and marketing that isn't tracked properly.

Q&A: Neil Durrant of Submission Technology on cashback sites

With purse strings tightening across the UK, now seems an especially good time to own a cashback and reward site.

So we’ve posed a few questions to Neil Durrant of Submission Technology, which has been involved in cashback for five years and recently bought the cashback.co.uk domain for a “su...

Q&A: MORE TH>N's Roberto Hortal Munoz on comparison sites

Roberto Hortal Munoz is the head of e-Business at insurance company MORE TH>N , as well as being a very well received speaker at our recent Future of Digital Marketing event.

Here, we ask him about his use of comparison sites amid growing concerns in the sector over their value t...

Offline high street retailers adopt cashback scheme

I was having a look around cashback site GreasyPalm this morning and it seems that the fast-growing affiliate marketing technique is going multichannel.

The site lists five companies that are offering rewards to members that make purchases offline - high street retailers Superdrug, JJB Sports a...

Affiliate managers speak out, need tools!

A majority of affiliate managers need to feel more recognized, and given more power, by their bosses.

Eighty percent of you say bosses need a better understanding of (appreciation for) performance-based web marketing's raw power! And 90% need better tools to do their job...

Q&A: Bounty’s Andrew Thomas on marketing to Mums

Andrew Thomas is the e-business director at Bounty, the UK parenting club perhaps best known for the free stuff it hands out to new Mums in their post-natal wards, and regular correspondence thereafter.

Since joining in 2005, he’s been spearheading a campaign to expand its membership and boost ...

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